I Like This Commercial

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Q 1. Why do you like it 2. What do you think the brand was trying to accomplish with the commercial? 3. Did this give you a good or bad impression of the company 4. Would you buy this product or service based on the commercial 5. Did the commercial indicate an online purchase experience or offer?

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https://www.google.com/search?q=volks+wagon+kid+as+darth+vader+commercial&ie=&oe= (Links to an external site.) 1. I am a huge fan of anything Star Wars and cars. So it appealed to me right off the back due to kid imitating Darth Vader, something I used to do too. Plus I particularly love foreign cars so having the kid's dad prank him with the door key opener was hilariously funny to me. 2. I think since another Star Wars movie had come out during this time so they might be trying to get their target audience to buy into both brands, Star Wars and Volkswagen thru the use of this kid.

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